How do we constantly capture the attention of our customers with our products?
How do we reduce cost of errors and identify weak links within the supply and demand chains?
Manufacturers constantly battle with the dynamic changes in requirements by their target markets. In an effort to solve these problems this post will look at a white paper by Oracle on using their value chain management models.
The paper started by looking at incorporating Oracle’s Product Lifecycle Management(PLM), Product Data Hub (PDH), and Product Data Quality (PDQ) across the entire manufacturing network.
The paper discussed a couple of challenges manufactures might face when enforcing these improvements, the challenges include:
- Severe financial pressure due to change in requirements
- Realtime product innovation constraints due to outsourced processes
- Maintaining superior customer service through out the product lifecycle.
It all sounds so technical – in essence the Oracle management method creates a whole new dynamic within an organisation.
The paper then talks about improving profitability by adopting Oracle’s Agile Product Life Cycle Management (APCM), Oracles boasts about how their APCM has been used by over 2,000 companies worldwide. Unlike conventional enterprise methodologies, in APCM customers, suppliers, employees, and inventory define its competitive advantage. APCM allows for a single system of record for the information required to maximize profitability throughout the product lifecycle.
The next phase of the paper looked at the use of Oracle’s Product Data Hub(PDH), this
essentially consolidates all information gathered from various departments of the organisation Figure 2 shows a representation of the PDH.
The paper mentioned how the PDH works hand in hand with the Product Data Quality (PDQ). In hindsight PDH consolidates data, which helps with data cleansing i.e increased quality by reducing redundancy, which then allows top executives to share and better govern the organisation due to access to all the consolidated data
In conclusion, the paper discussed and analysed a restructuring of internal value chains using some of Oracle’s development models. The paper concluded by listing some of the benefits achieved by companies when using their Value Chain solutions, with benefits like Increased productivity, better competitive advantage and Improved customer service due to increased knowledge gathered using their Product Data Hub.
Oracle. (2011). Oracle White Paper: Managing the Product Value Chain for the Industrial Manufacturing Industry. Available at:http://www.oracle.com/us/industries/industrial-manufacturing/oracle-product-value-chain-wp-405164.pdf [Accessed 22nd June 2016]